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Support WXPN
Thanks For Considering
WXPN
Thanks for considering WXPN as part of your Marketing
budget. You won't be disappointed.
Quick Guide to WXPN Business Support on-air 'Copy'
As defined by FCC standards, Business Support messages
on WXPN are factual, concise and free of hyperbole.
For many businesses and organizations,
this format provides an excellent
opportunity to define their product, service or event
in clear, honest language, and to direct listeners
to a phone number, website, or location for more
detailed information.
We will Work with You to Effectively Craft Your
Message
All announcements begin with a consistent opening that
includes the business or organization's name.
Then 20 seconds may be devoted to
information about your business or institution and the
products or services you provide. This information might
include:
- A value-neutral description of your organization and
its offering
- The location and/or duration of your business
- A phone number and/or web address for your organization
- Event information (time, place and description)
FCC guidelines prohibit public radio Business Support
messages from including any of the following:
- Qualitative, comparative or promotional statements
- Calls to action, pricing information and inducements
to buy or sell
- Advocacy, ambiguous or misleading statements
- Pre-produced announcements
Your account manager will work with you so that we can
meet your marketing needs within the parameters of these
guidelines.
Learn More - Contact WXPN Business Support
To learn more about marketing your business or organization on WXPN or XPN.org,
contact Mike by phone
at 215-573-8728,
or email Business
Support.
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