WXPN Audience Profile

WXPN Listeners are Distinguished by Age, Affluence, and Education

• 80% of our audience is between the ages of 25 and 54
• 73% have annual household incomes greater than $75.000
• 50% have annual household incomes greater than $100,000
• 60% have received a college degree or some higher level of education

Source: Scarborough Aug 06 - Jan 07

Public Radio Offers Unique Benefits

• 80% of public radio listeners have a higher opinion of a company when they find out if supports public radio
• 75% believe that when price and quality are equal, they prefer to buy products from companies, businesses and organizations that support public radio
• 58% believe that the businesses and companies they hear in business support announcements on public radio are more credible than those you hear advertising on commercial radio

Source: Edison Media Research

Learn More - Contact WXPN Business Support

This is a distinguished audience you just don't find everyday and you can reach this audience through your Business Support on WXPN radio.

To learn more about Business Support opportunities and marketing your business or organization on WXPN, contact Mike by phone at 215-573-8728, or email Business Support.