Created on Friday, 01 October 2004 15:48
Location: Hajoca Building -- 3025 Walnut Street, Philadelphia,
Size: 40,000 square feet
Project Cost: $15 Million
Developer: Dranoff Properties
Architects: Bower Lewis Thrower Architects, DAS Architects
and Meyer Associates
Contractor: INTECH Construction
- An adaptive re-use of the historically-certified
40,000 square-foot former Hajoca building, originally
constructed in 1921 for the manufacture and display of
- Upon completion, this total “gut rehab” renovation
will include approximately 130,000 linear feet of metal
studs, 280,000 square feet of drywall, 100,000 square
feet of insulation, 900 cubic yards of concrete and 50
- Windows, doors, glass, masonry and ornamental
features have been carefully restored and repaired bringing
this historic beauty back to its original luster.
of the project’s complexities -
retrofitting a former manufacturing facility into two,
separate acoustically perfect sound halls – there
are three architects, each with its own specialty. Bower
Lewis Thrower, a center city firm, was hired by developer
Carl Dranoff to design the overall building renovation.
Ardmore-based Meyer Associates was brought in by WXPN to
design offices and studios. DAS of center city was selected
by Real to design the performance and dining areas.
bay manufacturing facility seemed almost to imagine the
future use for balcony level theater seating
which gives 400 people the feel of an intimate theater.
lofty spaces created by clear span roof trusses make
a perfect setting for XPN’s futuristic
office spaces and the tilting ceilings of World Cafe.
- Ceiling height allowed cooling tower and all mechanical
equipment to be mounted inside so it wouldn’t
interfere with historically-certified exterior.
of a 350-seat live music performance hall and a radio
studio on the same level requiring isolated
room-in-room construction to limit sound transfer between
rooms, including areas of sound walls up to 24” thick.
- Large windows at World Cafe radio performance studio
enabling public to view recording sessions from
lower level lobby.
- Large public lobby spaces
for art exhibits and other special events, including
new monumental stair tower.
- Dramatic exterior
signage for both WXPN and World Cafe Live visible
to more than 65,000 drivers daily on
the Schuylkill Expressway, more than 17,745 drivers daily
on the Walnut Street Bridge and several thousand pedestrians
and bikers crossing the Walnut Street Bridge daily.
- Colorful awnings depicting WXPN-type performers over
- High visibility main entrances on
both the Walnut and the 31st Street levels.
- A 1,000 square-foot, double height World Cafe
radio performance studio with custom acoustic treatments
plus adequate space for large bands and audience seating
- Elevator to ensure ready accessibility for physically
challenged members of WXPN’s community and easy
load-in and load-out for musical performers.
- Green Rooms for visiting artists, who often travel
through the night, to allow them to shower, change and
warm up scratchy vocal chords and cold instruments.
- A children’s programming studio to support
Kids Corner and other children’s programming initiatives
that the station may develop.
- A Technology Distribution Center that provides
the central digital backbone and equipment control point
necessary for a modern radio and audio production facility.
- Studios that can be made accessible to the public,
consistent with the warm, intimate nature of WXPN’s
programming and relationship with members.
- Secure, climate-controlled archives to preserve
the unique, historical musical performances captured
by WXPN for future audiences.
- Adequate office space to house the entire WXPN
staff and a minimum of two dozen student interns and
- Space dedicated to recognizing contributors to
the Campaign for WXPN including the exterior Donor Alley
and interior walls featuring actual CDs as nameplates
for major donors.
- Large, expandable conference rooms that will
be converted into phone rooms during the station’s
annual fund drives.
- Listening room for on-air staff to preview the
hundreds of CDs received each week.
- Dramatic murals designed by the nationally acclaimed
City of Philadelphia Mural Arts Program, which depict
the station’s evolution through colorful murals
World Cafe Live Highlights
- Downstairs at World Cafe Live features a three-tiered
music hall designed for superior acoustic performance with
clear sight lines, sound-locks and capacity for seating
350 people in its normal bistro configuration, 500 people
with auditorium-style seating and 700 people standing room
- Upstairs at World Cafe Live offers an intimate
cafe on the Walnut Street level, seating
approximately 100 people, featuring live radio
broadcasts and live
music, open from early in the morning until late
at night seven
days a week.
- Upstairs and Downstairs at World Cafe Live both
include full food and beverage service. The smoke-free
environment has interiors decorated with materials, fabrics,
millwork, colors and furniture designed to reflect the
diverse, handcrafted, eclectic spirit of WXPN and World
- State-of-the-art sound, light and video systems
designed by Clair Brothers, largest touring sound company
in the world, system designers for the David Letterman
Show among others.
- The mezzanine Downstairs at World Cafe Live offers
comfortable seating for a bird’s-eye view of performances,
with its own dining area, bar, rest rooms and service
kitchen, perfect for private parties, corporate entertaining
- Retail areas for the sale of tickets, artist
CDs and tee shirts, and WXPN and World Cafe Live logo
- Innovative programming to include an education
series, studio jams, subscription series, festivals and
more, with live music daily.
- A variety of options available for private parties,
corporate events and other special events, including
on-site catering, use of state-of-the-art sound-light-video
and performance booking services.
- Dressing/“Green” Rooms for performers,
coatroom and ample restrooms.
- Convenient and secure parking facilities within
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