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WXPN 88.5 FM Brings Alternative Music Back to Philly Radio Y-Rock On XPN Radio Broadcast Starts August 30

Philadelphia, PA – Starting at 8pm on August 30, Alternative Rock fans in Philadelphia will be able to listen to their favorite music on the radio when WXPN (88.5FM) begins airing Y-Rock On XPN three nights a week. The show, which is hosted by Jim McGuinn (former Program Director for WPLY-Y100), will be broadcast on 88.5 FM to listeners in the station’s Pennsylvania, New Jersey and Delaware markets, as well as throughout the world via online streaming every Wednesday and Thursday from 8pm to 11pm and Fridays 7pm to 11pm.

Listeners are invited to celebrate the launch of the show by attending a free listening party at World Cafe Live located at 3025 Walnut Street. The event features a concert performance by The Spinto Band, special drink and appetizer prices, and giveaways throughout the night. Doors open at 7:30pm.

Y-Rock On XPN is also available 24/7 as an online web stream. The Y-Rock On XPN online service launched August 1 as part of a new Web initiative created by WXPN called XPoNential Music On Demand. The 24/7 on demand Y-Rock On XPN stream is accessible to Alternative Music fans worldwide at www.xponentialmusic.org, www.xpn.org, and www.yrockonxpn.org.

Y-Rock On XPN was born of the collaboration of WXPN and Y100Rocks.com, the online radio station that launched 18 months ago, following the February 25, 2005 departure of WPLY 100.3 FM – Y100 – from the radio dial. The Alternative Music service was re-branded Y-RockOn XPN and, like WXPN, is now noncommercial.

“The departure of Y100 from the airwaves in Philadelphia created a significant void for fans of Alternative Rock music and musicians seeking airplay in this market. The music and the artists now have a home at WXPN,” said Roger LaMay, WXPN General Manager. “As we began to prepare the launch of XPoNential Music On Demand, we saw this as the perfect time to embrace the mission of Y100Rocks.com. We also recognize that the people behind Y100Rocks.com are passionate music lovers whose authenticity matches the values of XPN. This amazing group of staff and volunteers kept the music alive when corporate radio abandoned them. In many ways, they have embodied the public radio core values that we live each and every day,” he said.

“When Radio One took Y100 off the air, 500,000 music fans in the greater Philadelphia region were instantly without a radio station for their music,” said McGuinn. “To keep the music alive, the staff launched an online radio station – Y100Rocks.com – which has been broadcasting since February 2005 with a staff of mostly listener-volunteers. But it was always in our plan to get back on air. Now, thanks to this partnership with WXPN, we will,” he said.

“Y-Rock On XPN is a second service on the air and on the Web that will complement what WXPN offers," said Program Director Bruce Warren. "It expands our ability to take people on a musical journey and adds another level of musical importance for our listeners," he said.

AboutY100Rocks.com:
Y100Rocks.com is an online radio station launched in 2005 for Y100 staff, friends and listeners, made available through its online provider, Live365.com. Since its inception, the online station has offered Alternative Music fans more than 1.3 million streams, documented more than 1 million hours of listening, and won two Live365 web broadcasting awards, one for Best Alternative and one for Best Community station.

About WXPN:
WXPN 88.5 FM, the nationally recognized leader in Triple A Radio and the premier source for musical discovery of new and significant artists in rock, blues, root, and folk, is the non-commercial, member-supported radio service of the University of Pennsylvania. WXPN produces World Cafe®, public radio’s most popular program of popular music hosted by David Dye and syndicated by National Public Radio, and the Peabody Award-winning Kids Corner hosted by Kathy O’Connell. WXPN also produces Y-Rock On XPN, an online alternative rock music stream. WXPN serves the greater Philadelphia area at 88.5 FM, the Lehigh Valley at 104.9FM, Worton/Baltimore at 90.5 FM, Harrisburg at 88.1 FM, and the world via online streaming at www.xpn.org and www.XPoNentialMusic.org. For more information, visit www.xpn.org or call WXPN at (215) 898-6677.

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