WXPN launched Y-Rock On XPN as a separate music programming service in August 2006. Since then, Y-Rock On XPN has only been available via broadcast on WXPN (88.5FM) 10 hours per week and via the Internet 24/7 at YRockOnXPN.org. WXPN is now using HD Radio technology to take the next step in the evolution of Y-Rock On XPN and provide it with a dedicated position on the HD FM dial. Y-Rock On XPN will continue to be available on the Internet and to broadcast three nights a week on WXPN.
“Nearly 500,000 alternative music fans in Philadelphia have been without a 24/7 radio station since Y100 left the airwaves in February 2005, said Roger LaMay, General Manager of WXPN. “Launching Y-Rock On XPN as a our secondary channel, makes this programming even more accessible for those displaced fans, particularly as awareness and sale of HD radios grows.”
“We’re honored to become the HD2 service of WXPN,” said Jim McGuinn, XPN Host and Y-Rock On XPN Program Director. “Y-Rock On XPN started in my spare bedroom and we’re proud of the growth and evolution of the service – increasing our availability by programming on this platform will enable us to reach more people – it’s something that our listeners have been asking for since the advent of the HD technology.”
“This is about improving the choices for our listeners,” said Bruce Warren, Assistant General Manager of Programming for WXPN. “We were lucky enough to preserve a Philadelphia music tradition through the Internet. Now, we’re very happy to restore it, completely, to the airwaves –– where it belongs, with HD Radio.”
Information about HD Radio and the new service, including where to purchase HD radios, visit xpn.org/inside_xpn/HD2.php.
ABOUT Y-ROCK ON XPN
Y-Rock On XPN is the alternative music service broadcasting in HD on 88.5-2FM, the secondary radio channel from WXPN, Philadelphia. It also airs Wednesday, Thursday and Friday nights on 88.5 WXPN and streams 24/7 online at www.YRockOnXPN.org and XPoNential Music On Demand (XPoNentialMusic.org ). WXPN launched Y-Rock On XPN in August of 2006 offering alternative, indie, and punk rock to a devoted fan base in Philadelphia and worldwide. Y-Rock On XPN features a variety of specialty shows including: The Weekly 11, The Sonic Session Shuffle, The Y-Rock Philly Local Show, The Circuit, and Y-Rock Internacional.
WXPN 88.5 FM, the nationally recognized leader in Triple A radio and the premier guide for discovering new and significant artists in rock, blues, roots, and folk, is the non-commercial, member-supported radio service of the University of Pennsylvania. WXPN produces World Cafe®, public radio’s most popular program of popular music hosted by David Dye and syndicated by National Public Radio, and the Peabody Award winning Kids Corner hosted by Kathy O’Connell. WXPN also produces the alternative rock service, Y-Rock On XPN as its secondary radio channel in HD that is also available online . WXPN serves the greater Philadelphia area at 88.5 FM, the Lehigh Valley at 104.9, Worton/Baltimore at 90.5 FM, Harrisburg at 88.1 FM, and the world via online streaming at www.xpn.org and www.XPoNentialMusic.org.