It’s Brats Vs. Cheesesteaks As WXPN Takes on RadioMilwaukee When Phillies Battle The Brewers

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Created on Tuesday, 30 September 2008 11:35

PHILADELPHIA, Pa., WXPN, the nationally-recognized leader in Triple A (Album Adult Alternative) music and noncommercial radio service of the University of Pennsylvania today announced a friendly wager between Jim McGuinn, XPN’s afternoon host and Y-Rock On XPN music director and 88Nine RadioMilwaukee’s afternoon host and music director Scott Mullins. RadioMilwaukee is an innovative rock/ urban hybrid that’s introducing non-commercial radio to Milwaukee’s 20-30 year-old demographic.

The bet will be announced on air today at 4:20pm EST. To kick things off, each station will play a tune from a Milwaukee artist and a tune from a Philly artist. It’s a meat vs. meat bet – Milwaukee Brats versus Philly cheesesteaks. The winner also gets to “takeover” the loser’s station for one full hour – in effect, they’ll play guest DJ on the other station for one hour.

“While there are many reasons to pull for the Brewers including city pride, team spirit and the fact that this is their first playoff appearance in 26 years, I'm really looking forward to a cheesesteak from Sonny's," said Scott. "C'mon, how can we lose? We have the racing sausages. The stakes are high. We cannot subject the city of Milwaukee to an hour of the Hooters"

“We’re betting an hour of our airwaves on the Phils,” responded Jim. “They’ve had such a great year so far we believe they can keep it going and take down the Brew Crew. Sausage races? Laverne and Shirley? No. We will bring it to RadioMilwaukee and can’t wait to inject a little Dr. Dog and Dead Milkmen into their playlist when we stomp the Brewers.”

ABOUT WXPN
WXPN, the nationally recognized leader in Triple A radio and the premier guide for discovering new and significant artists in rock, blues, roots, and folk, is the non-commercial, member-supported radio service of the University of Pennsylvania. WXPN produces World Cafe®, public radio's most popular program of popular music hosted by David Dye and syndicated by NPR, and the Peabody Award winning Kids Corner hosted by Kathy O'Connell. WXPN also produces the alternative rock service, Y-Rock On XPN as its secondary radio channel in HD that is also available online. WXPN serves the greater Philadelphia area at 88.5 FM, the Lehigh Valley at 104.9, Worton/Baltimore at 90.5 FM, Lancaster/York at 88.7 FM, Harrisburg at 99.7 FM, and the world via online streaming at XPN.org.

ABOUT RADIOMILWAUKEE
RadioMilwaukee , which broadcasts at 88.9 FM in Milwaukee and at radiomilwaukee.org, is a ground-breaking, non-commercial community radio station. It offers its diverse listener base a unique blend of urban, progressive rock and pop that includes at least one song by a Milwaukee artist every hour.