Ernesto Lechner talks about his favorite singer, Joe Arroyo, an influential Columbian musician. He began singing at the age of 10 in the whorehouses of Cartagena. He was discovered by Fruko when he was a teenager and joined Fruko's band, Fruko Y Sus Tesos. In the 1980s, Arroyo pursued a solo career. He established a unique tropical sound called "Joeson" ("Joe's sound") that mixes salsa, calypso, zouk, compas, meringue, cumbia, and Columbian folklore.