Reporting to the Director of Marketing, the Marketing Manager plays a key role in developing and executing on marketing and promotional strategies to maximize broadcast and online listenership and event attendance. This multi-faceted role works collaboratively to align strategy, storytelling, design, and analytics to build awareness, grow audiences, and position the station as the premier source for music discovery. The Marketing Manager oversees in-kind sponsorships of third-party events including XPN Welcomes, paid social and advertising campaigns, and the creative development and production of branding and promotional materials. S/he also provides reporting and analysis on promotional campaign effectiveness and manages the station’s external presence for maximum visibility and consistency to brand identity standards. The successful candidate is a natural raconteur who knows how to reach new audiences, is solutions and detail-oriented, and possesses a strong ability to build and manage partnerships. The Marketing Manager also supervises the Community Outreach Coordinator and student workers.
A Bachelor’s Degree is required and 5 to 7 years of experience or equivalent combination of education and experience in Marketing, preferably in broadcasting. Energy, enthusiasm, and detail orientation to produce high-quality work. Must be skilled at managing partnerships, social media engagement, and advertising. Proficient in MSWord, Excel, and PowerPoint are a must. Experience in Adobe creative suite, Salesforce, Pardot, Mailchimp, or comparable email platform is a plus. Demonstrated ability to manage several projects simultaneously and under tight deadlines. Ability to work independently and as a member of a team. Demonstrated skills in negotiation and consensus-building, agency management, copywriting, campaign analysis, and supervising others are a must.
Job Location - City, State
Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
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Careers At Penn - Marketing Manager
How To Apply
Formal application for this position MUST be made through the University of Pennsylvania Online Employment System on the https://www.hr.upenn.edu/PennHR/careers-at-penn website. . Application MUST include cover letter and resume.
Deadline for Applications: July 26, 2021
No phone calls, please.