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NON-COMM Daily Sessions Stream

NON-COMM Daily Stream

NON-COMM is WXPN’s annual gathering of public (non-commercial) radio music programmers and managers, music industry representatives, and music media from across North America returns to uncover the very best in new music from emerging and established artists.

Wednesday, May 8th:

9:00 AM – 10:15 AM – meeting (The Lounge – upstairs)

THE DIGITAL HANDSHAKE – How On-Air and Digital Work Together
Moderated by Michelle Conrad, Digital Consultant for Paragon and Marketing Director for VuHaus Group
The panel focuses on how radio programming teams and digital/social teams collaborate at stations.
PanelistsPeter Babb (Digital Content & Social Media Manager, KUTX ), Hillary Gordon (Director of Marketing, Promotion & Engagement, The SoCal Sound), Jordan Lee (Senior Director of Programming, Radio Milwaukee), Reed Fischer (Senior Digital Producer, The Current), Michelle Bacon (Radio Content & Database Manager, The Bridge)

10:30 AM – 11:30 AM – meeting (The Lounge – upstairs)

MAXIMIZING YOUR STATION’S SOCIAL MEDIA IMPACT
For radio stations, the use of social media has become the primary way to promote, engage, and converse with our listeners, users, and members. This panel, presented by digital and social producers at NPR Music, Alante Millow and Ashley Pointer will explore strategy, best practices, content creation, as well as present case studies, with an emphasis on Instagram.

Thursday, May 9th

9:00 AM – 10:15 AM– meeting  (The Lounge – upstairs)

NURTURING DIGITAL AUDIENCES: AUDIENCE DEVELOPMENT, PLATFORMS, DISTRIBUTION, AND INVESTMENT DECISIONS
Moderated by Joyce McDonald, President and CEO of Greater Public
This panel will explore the digital journeys our radio listeners and digital users take when engaging with our brands, as well as the strategy being created and investments being made by local stations with an emphasis on video.
Panelists: Rich McLaughlin (Program Director, WFUV), Heather Hurlock (Digital Content Manager, WXPN), Matt Reilly (Program Director, KUT), Bob Kempf (Trajet Media),Otis Hart (Deputy Director, NPR Music)

10:30 AM – 11:30 AM– meeting  (The Lounge – upstairs)

AI AND MUSIC
Moderated by Bruce Warren
What are we afraid of? Or not? Radio futurists are predicting that AI is coming for the jobs of Program Directors, Music Directors, DJs, and even musicians. This panel will preview the current state of AI in radio, with a special “Bot or Not” listening session.
Panelists: Lewis D. Sorkin Esq. (Technology and Intellectual Property Attorney, Wilftek LLC)

NON-COMMvention virtual meetings and music showcases are made possible with support from Corporation For Public Broadcasting (CPB).

NON-COMM daily conference sessions explore the best practices, opportunities, and challenges for non-commercial radio stations.