Associate General Manager, Content Strategies

Job Description Summary

WXPN, the public media service of the University of Pennsylvania, is looking for a visionary media executive who can blend traditional radio programming with digital innovation to grow audiences and strengthen the station’s brand across all content platforms.

The Associate General Manager for Content Strategies is responsible for the overall content strategy and alignment across platforms and departments for WXPN and its NPR nationally distributed program, World Cafe. This executive provides strategic leadership and leads the development, production, and distribution of engaging audio content across broadcast, digital, streaming, and social media platforms to drive audience growth, revenue opportunities, and community engagement. They will ensure that our programming aligns with the station’s mission and brand, audience interests, and business objectives while fostering a dynamic and creative team in a collaborative working environment.

Job Description

Job Responsibilities:

Strategic Leadership:

• Develop and execute the station’s content strategy across all platforms.
• Establish programming goals that support audience growth and revenue targets.
• Identify emerging content trends and implement innovative programming initiatives.
• Collaborate with fellow executive leadership to align content with organizational mission and objectives.
• Supervise related department leaders, including Programming and Digital
• Foster creativity, collaboration, and professional development within the content team and across departments.
• Ensure all content complies with FCC regulations, copyright laws, and company policies and ensure all licensing agreements with artists and labels are aligned with WXPN’s distribution needs.
• Oversee budgets for Programming and Digital departments.

World Cafe Executive Producer:

• Provide executive leadership for the creative direction, all aspects of production management, budgeting, partnerships, talent relations, and audience engagement for World Cafe
• Collaborate with media partners and relevant stakeholders to deliver high-quality music programming with national impact
• Supervise show hosts, Senior Producer, and Talent Booker

Digital Content Strategy:

• Develop and oversee a comprehensive digital content strategy that extends the radio station’s brand across all digital platforms, including websites, mobile apps, streaming services, newsletters, social media, etc
• Establish digital content standards, editorial guidelines, and ensure a unified brand voice across all station output
• Develop multimedia storytelling initiatives to increase audience engagement
• Provide leadership for cross-functional teams responsible for digital production, social media, web content, video production, and podcasting to help build and grow the station’s digital presence, audience engagement, and digital revenue across all platforms, locally and nationally.

Other Duties as required.

Qualifications:

• Bachelor’s degree and proven success managing programming, talent, and multi-platform content strategies required
• Minimum of 7-10 years of demonstrated experience in radio, broadcast media, or digital content leadership required, with at least 5 years in a senior management or executive role required.
• Demonstrative success developing and executing multi-channel content distribution strategy in media, marketing, or related field preferred
• Exceptional communication, organizational, strategic planning, and editorial judgment skills required
• Must have strong leadership, project management, budgeting experience, and team management abilities
• Knowledge of AAA radio music format, audience research analysis, and excellent ability to interpret audience analytics to make data-driven decisions preferred

Please upload a cover letter in addition to your resume.