Florry | still from video

Although Florry is rooted in Philly, their name is a reference to a character in Betty Smith’s A Tree Grows In Brooklyn. The project is headed by France Medosch but seems to be a collaborative effort, drawing on help from musician friends and connections in the DIY world. In Florry’s current form, Medosch is joined by Theo Woodward and Pete Gill from Friendship. The band is set to release their first album Brown Bunny on November 23 via Sister Polygon Records — the independent label that has also released music by Snail Mail, Pinkwash, and Priests.

Lead single “Kanagawa” is choppy and fragmented, a patchwork of frayed guitar solos and murky bass. The music video, made by Jamie Alam, has a fuzzy, homemade quality, overlapping double exposures splintered with cheery suburban light.

Florry plays a record release show on Sunday, November 17 at Tundra Dome in West Philly, find info here. Check out the video for “Kanagawa” below.