Goldenaire lifts from street signs and storefronts in “King Casual” video

Punk-rooted Philly shoegaze band Goldenaire released a new EP today, called Stolen Statues. To supplement the release, they also put out a lyric video for the song “King Casual.”

The band takes a unique approach to the concept of the lyric video: every word displayed on the screen is part of a street sign, billboard, storefront, or advertisement. When the word itself does not appear, clever alterations are made: “hotel” is cut off and flipped upside-down to form “oh,” and images. Most notably, the word “castles” appears only once, and every other instance shows United States monoliths, such as the Capitol building, a Navy blimp, and the Washington Monument.

The song itself, as well as the rest of the EP, is a curious combination of garage rock and ambient indie rock. Hanemann’s guitar, in particular, alternates between shimmering reverb and dirtier, grungier patterns, either highlighting his vocals or resigning them to the background. For a group that describes themselves as having “More amplifiers than people” on their Bandcamp, the dominant instrumental sound is a natural end product.

Goldenaire is made up of vocalist and guitarist Matt Hanemann (Belgrade), bassist Derek Zglenski (Frail, Belgrade), and drummer Jeff Meyers (Restorations, Belgrade). Additionally, Chris Baglivo (The Superweaks) recorded, mixed, and “shook an egg and some wild tambourine on these songs, you better believe it.”

Stolen Statues is available for free download on Bandcamp here. Stream the EP below.