Margo Price announces That’s How Rumors Get Started release date, shares single “Letting Me Down”

The COVID-19 pandemic forced Margo Price to delay the release of her new album, That’s How Rumors Get Started, which was originally supposed to have come out last month. Now, the Nashville-based country singer has finally been able to share a release date — the album will come out July 10 via Loma Vista.

Price also shared a new single “Letting Me Down,” and an accompanying music video directed by Kimberly Stuckwisch that features choreography by her sister Kylie Price. Filmed during the lockdown in accordance with social distancing guidelines, it stars Price as multiple versions of herself.

“Take me back to the day I started trying to paint my masterpiece so I could warn myself of what was ahead,” Price shares in a statement about how recent events have affected her plans. “Time has rearranged, it has slowed down, it has manipulated things like it always does…the words to some of these songs have changed meaning, they now carry heavier weight.”

“I’ve seen the streets set ablaze, the sky set on fire. I’ve been manic, heartbroken for the world, heartbroken for the country, heartbroken from being heartbroken again and again. This album is a postcard of a landscape of a moment in time. It’s not political but maybe it will provide an escape or relief to someone who needs it. Sending love to everyone out there and hope I see you down the highway.”

Watch the “Letting Me Down” video below. Price recently release a live album, recorded at the Ryman Auditorium in Nashville, to benefit MusiCares’ COVID-19 relief fund. She’ll also appear alongside Brandi Carlile, Jason Isbell and more as part of Picture Show: A Tribute to John Prine on Thursday, June 11 at 7:30 p.m. ET.