There’s beauty in the simplicity of Josue Lora’s “Regalos” video

Trenton, New Jersey rapper Josue Lora has been developing a striking style, both sonically and visually, over the course of several singles and a couple years.

Once the co-vocalist of the duo Agudos Clef, Lora’s solo work is hazy and contemplative, and on “Regalos” — Spanish for “gifts” — we find him strutting in stylish attire, bathed in washes of saturated lights and backed by blocks of striking color. It’s a simple concept, but a stunning execution, and as the visual flickers from teal to red to purple and white, his confidence and command of the camera is unfaltering.

The song, produced by Astaxx The Beatlord, grooves to a pensive trap beat and just hit streaming services a couple weeks ago; watch the video below and explore Josue Lora’s back-catalogue here.