For their first album in five years, Philly-via-NJ heavy rockers Ruby The Hatchet are not holding back. The eight-song Fear Is A Cruel Master comes out October 21st, the optimal season for its moody and menacing thrash riffage and dark pyschedelic soundscapes. The lead single “Thruster” is a barreling rager with a comically violent music video that lands aesthetically between Evil Dead and Deliverance; in it, the bandmates wander the forests of New Jersey until they end up pissing off the wrong biker gang.
As frontperson Jillian Taylor says in a press release:
“We all love old campy horror and sci-fi, and have come to picture our music videos as fun short films that should be representative, but not taken too seriously. After re-watching a lot of Grindhouse, creating a storyboard for those visions, and assembling the perfect crew to pull it off (Hayden Hall, Ben Mazz, Don Vincent Ortega, and some of our most badass motorcycle-riding friends), all of this came to life (and, as you’ll see, death) in a super fun and uniquely Ruby way.”
Watch the “Thurster” music video below. Fear Is A Cruel Master can be pre-ordered here via Magnetic Eye Records, and the band’s August tour has them playing Underground Arts this Thursday, August 4th with Elder and Dreadnought; details on the show can be found at WXPN’s Concerts and Events page, full dates can be found below.