Philly’s reliable power-pop foursome Hurry have new music to share this year, starting with the lighthearted single “Beggin’ For You.” The full album, Don’t Look Back, named after the 1995 Teenage Fanclub song, arrives via Lame-O Records on August 11th.

The sun is out and shining in Hurry’s “Beggin’ For You,” a breezy tune about potentially unrequited love. Despite longing lyrics like “Do you think of me before you close your eyes? / Am I the one you still call baby?,” Hurry’s Matt Scottoline refuses to write a sad song. It’s his dedication to “power pop,” pop-punk’s less emo cousin, that keeps things light. There’s a healthy (or perhaps, unhealthy) amount of anxiety in “Beggin’ For You,” but the track is buoyed by bubblegum vocals and radio-friendly listenability, tenants of Scottoline’s beloved power pop. Among a wave of new music branded as “genre-transcending,” Hurry is more than happy to pick a lane.

Watch Hurry play around in the music video for “Beggin’ For You,” captured in the unmistakable turquoise hue of film, at the link below. And save the date for any one of Hurry’s upcoming Philadelphia shows. They’ll be at PhilaMOCA tonight (6/22) and again on July 9th. Then on August 11th, Hurry plays Johnny Brenda’s to celebrate the release of Don’t Look Back with special guests Superviolet, Dim Wizard, and Trace Mountains. Tickets and details available at the WXPN Concerts and Events page.

Hurry - "Beggin' For You"