The only thing more timeless than Sierra Ferrell’s playful style—she dons a whimsical handmade costume each night she performs—and her flawless, southern songbird sound, is her quirky artistic persona.

At the merch table, fans encountered a handmade mailbox with moving music box parts. There were fan-shaped postcards addressed to Sierra, along with a pen, inviting fans to write a note or joke and drop it in the mail slot for her to read. This delightful touch perfectly complemented the theme of her latest album, Trail of Flowers, released earlier this year.

Sierra Ferrell’s sound defies easy categorization. Is she country? Bluegrass? Or something entirely different? Her voice transcends genre boundaries, creating music that is fresh and uniquely her own. In a landscape where everyone is searching for something new and different, Sierra’s music stands out as both familiar and refreshingly innovative.

Her quickly sold-out show at Union Transfer proves that Sierra Ferrell’s star is rising, with each performance in Philly drawing a larger crowd, she needs a bigger venue every time she returns.

Check out the photos gallery from the Sierra Ferrell show at Union Transfer on May 14 2024