When music fans around the world secretly started receiving a free vinyl at Third Man Records, where else would they go but Reddit?

As of Friday, Internet users and music lovers in both the US and London started receiving copies of No Name, what appears to be Jack White’s latest LP. Not yet out on Spotify, No Name’s surprise physical release united those in the Jack White subreddit. One customer in London’s SoHo neighborhood wrote:

“picked up a tee from third man soho today and the guy on the tills put this in my bag too…. I asked and thought maybe it was his demo or something aha but he didn’t seem to have a clue, saying he’d just been told by ‘management’ to give it out to customers). I’m not gonna have access to a record player until after work sooo curious to know if anyone else has seen this/it means anything to anyone? Maybe I’m overthinking the blue 🤷‍♂️”

Another user from Nashville responded, “I can totally confirm that is a new Jack White album,” saying it “was pretty good”. There’s a total of thirteen new songs from the former White Stripes frontman, and as of Monday the LP is still only available in secret, physical form.

Listen to the world premiere of a new Jack White song – debuting on Detroit’s public radio, WDET, and promoted on Third Man Records’ Instagram story – below.

Jack White - No Name - Broadcast on WDET July 19, 2024