Job Description
The Digital Content Manager is responsible for overseeing all digital properties, including the station’s website, app, and social media channels, with a focus on enhancing audience engagement, building the brand, and distributing the station’s original programming and editorial content to new and existing audiences. They will oversee editorial, video production, and web development teams to ensure digital content aligns with the organization’s broader goals, KPIs, mission, and brand. They will also manage social media strategies.
This position requires strong leadership skills, cross-departmental collaboration, and the ability to strategically align content creation with the needs of the programming, marketing and revenue departments. The Digital Content Manager will lead a team, develop and manage workflows, and actively participate in content production. They have an opportunity to significantly impact the station’s digital strategy and success by growing its digital presence and achieving strategic goals through engaging and relevant content.
Job Responsibilities
Strategic Planning and Execution:
- Develop and implement a comprehensive digital content strategy that aligns with established brand guidelines and provides a cohesive user experience across platforms.
- Collaborate with the marketing, programming, sales, and membership teams to ensure digital content is consistent, engaging, and aligned with brand messaging.
- Monitor industry trends and best practices to identify opportunities for innovation and improvement.
- Responsible for the ongoing and long-term digital content calendar, integrating content planning across departments using project management tools like Monday.com to streamline workflow.
Content Creation and Management:
- Oversee the creation and curation of compelling digital content, including articles, videos, graphics, social media, and other multimedia formats, to engage and expand the audience.
- Ensure all content is optimized for search engines (SEO) and follows industry standards for accessibility and user experience.
- Review and edit content for clarity, accuracy, and consistency before publication.
- Maintain an editorial calendar to plan, schedule, and coordinate content releases.
- Actively participate in content production, leveraging skills in writing, editing, graphic design, video editing, or other relevant areas.
- Ensure the production of high-quality, engaging content that meets brand standards and resonates with the target audience.
- Manage outside client relationships with vendors
- Stay up to date with emerging digital technologies and platforms, exploring opportunities for expansion and innovation
Team Leadership and Collaboration:
- Manage a team of content creators, including assigning tasks, providing guidance, and conducting performance evaluations. Provide day-to-day management and support to the digital content team, ensuring alignment with programming priorities and smooth execution.
- Foster a collaborative and creative work environment, encouraging idea-sharing and professional development.
- Collaborate with cross-functional teams, such as marketing, programming, design, sales and technical teams, to ensure cohesive and integrated digital content strategies.
Workflow Development and Optimization:
- Collaborate with Marketing on social media workflows. Marketing leads the posting to WXPN social channels, providing strategic brand guidance, while Digital offers platform-specific guidance to optimize content. For World Cafe channels, Digital leads posting, ensuring alignment with the programming voice, while marketing offers brand oversight to maintain consistency.
- Develop efficient and effective workflows for content creation, review, and approval processes.
- Implement tools and technologies to streamline content production, distribution, and performance tracking.
- Monitor and analyze key performance indicators (KPIs) to measure the success of digital content initiatives and make data-driven recommendations for improvement.
Other duties and responsibilities as assigned.
Qualifications
- Bachelor’s degree in marketing, communications, journalism, or a related field (or equivalent experience) required.
- Minimum of 5 years of proven experience in digital content management, preferably in a media, entertainment, or broadcasting industry required. At least 3 years of demonstrated successful staff supervision experience required.
- Experience in headless development, Next.JS, WordPress, GitHub, Monday.com, Canva and Photoshop required. Some coding experience in CSS and HTML is preferred.
- Strong understanding of digital marketing principles, including SEO, social media strategies, and content distribution.
- Proficient in content management systems (CMS), analytics tools, and social media management platforms.
- Excellent written and verbal communication skills, with exceptional attention to detail and editorial capabilities.
- Demonstrated leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Creative mindset with a passion for storytelling and a deep understanding of analytics and audience engagement.
- Strong organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously.
Please include cover letter with application.