We’re excited to share WXPN (a)Live Radio, our new marketing campaign launching celebrating WXPN as a catalyst for connection, uniting people through the shared experience and joy of music.
At the heart of the campaign is a video story that captures how WXPN soundtracks daily life, turning music discovery into a collective experience that brings people together across neighborhoods, coffee shops, kitchens, and more.
Because great music isn’t just heard—it’s shared.
“We were delighted to collaborate with leading Philly-based ad agency Red Tettemer O’Connell + Partners to create this video,” says XPN General Manager Roger Lamay. “It’s both a celebration of listening together to live local radio and a tool for growing our audience—by inviting more people into the WXPN community and sharing what makes it so special.”
We’d love to hear what you think—watch now! And please share the video with people you know who love music, and will love XPN.