Job Description Summary
WXPN, the public media service of the University of Pennsylvania, seeks a self-motivated Sales Representative to generate and cultivate sponsorship for our Business Support team.
Under the direction of the Director of Sponsorship, they will design and implement sales efforts targeting potential business sponsors for local programming, events, digital assets, and prospect for new business. They will manage current accounts to ensure timely collection and to increase renewal revenue. Work with other station departments including marketing, events and programming as necessary. Attend staff meetings, industry conferences when appropriate, and networking events. Perform other work as needed, including compiling personal weekly sales reports, activity reports, and working with the traffic department to ensure the campaigns are accurate and that sponsorship announcements are written, approved, scheduled, and run appropriately.
This employee will work from the WXPN office and must have a personal vehicle and a valid driver’s license for client visits.
Please note that compensation for this position is based on commission versus draw.
Please include a cover letter with your application.
Job Responsibilities
- Work directly with the Director of Sponsorship to design and implement prospecting and sales efforts targeted to potential corporate sponsors
- Manage current accounts to ensure timely collections, increase renewal revenue and meet established sales and collections goals
- Provide accurate and timely paperwork including sales reports, traffic and production orders, on-air copy, and client proposals
- Work with other internal departments including marketing, membership, events and programming as needed
- Attend sales training meetings, networking events, staff meetings and industry conferences when appropriate
- Other duties and responsibilities as assigned
Qualifications
- BA/BS or equivalent education required.
- At least two – three years of hands-on experience in sales, corporate promotions or marketing required. Experience with selling media will be an asset.
- Excellent communication, organizational, presentation, time-management and computer skills required.
- Experience with planning and implementation or media sales marketing will be an asset.
- Experience in using audience research tools such as products produced by Nielsen and other media research, and in presenting audience data to prospective clients is a plus.
- Knowledge of Google Analytics will be helpful.
- Proficiency in using CRM tools to streamline sales processes and improve customer relations helpful.
- Must have effective storytelling skills.