Cheers Elephant | photo by Debbie Zak Cohen

They may have moved almost 3000 miles away last year to be in sunny Los Angeles, but Cheers Elephant were born and bred in Philadelphia and we still love them.  They make it easy to do so with their infectious indie pop / rock, like on the lead track “Peoples” off of their 2012 LP Like Wind Blows Fire.  The breezy, sixties leaning song now has a new lyric video, debuted on The Wall Street Journal‘s website today ahead of the band’s 12-set stop at SXSW this week.  The video sticks block letter lyrics over footage from an east coast tour, showing both the band and the crowds dancing and having fun.  Check it out below and stay tuned for a follow up to Like Wind Blows Fire in the near future.