Photo by Dana distortion Yavin | via brooklynvegan.com

Philly heroes The Roots had some fun with guests of a Kellogg’s event in NYC last Wednesday, according to this report from Brooklyn Vegan. The band, whose talents now include skillful mastery of spoon-and-bowl-playing, promoted the breakfast company with some tunes (including Kool and the Gang’s “Jungle Boogie”) and complimentary bowls of cereal for each attendee. Head over to Brooklyn Vegan for the full gallery of photos from the event, which includes Tony the tiger grooving to their set. Check out some video below.