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Patterson, New Jersey rapper Fetty Wap has been somewhat inescapable this summer, whether you’re talking about “Trap Queen” bumping out of car speakers and at DJ nights or or “679” getting spun between bands at shows. His self-titled debut album drops tomorrow, and a 24-hour stream went up at NPR Microphone Check at midnight. We’re right now about twelve hours deep, which means you’ve got time to spin it about 10 or 11 times before you have to pay.

The record is a unique fusion of clubby melodies and fierce beats, of raps and mellifluous crooning, of a multifaceted portrait of a unique performer who came from inauspicious beginnings, as NPR’s Frannie Kelley writes:

In the fall of 2013, Fetty Wap, who’d been rapping a bit, was introduced to an engineer and producer who goes by Peoples. Fetty got in the booth, Peoples heard him ad-lib “Yaaa baby” and stopped him right there. He said he’d be a star if he sang more. He was sure. A little while later Peoples was working on something else, nosed around and came across Tony Fadd’s beat for “Trap Queen.” Peoples thought they might have something right there. Fetty freestyled on it, Peoples took it home to mix and his six-year-old son couldn’t stop singing the melody. Less than two years later, here we are. The song has gone platinum. A little boy in Colorado stopped wearing his prosthetic eye because Fetty made asymmetry alright. By the end of this summer, Fetty’s first three commercially released singles were all in the top 11 of Billboard’s pop chart, a feat last accomplished by four guys with similarly prodigious melodic facility: The Beatles.

The way Fetty Wap plants one foot in introspective R&B / pop and the other in the gritty lyrics of the rap world is reminiscent of Kanye West’s 808’s and Heartbreak – not to mention the bulk of Drake’s catalogue. But where those two artists still come off polished and presentable, there’s a rough-round-the-edges element to Fetty that’s endearing. As Kelly puts it, he “reconstituted what it means to be hard.”

He’s also on a pretty sick lineup in Philly next month when he plays the Powerhouse show at the Wells Fargo Center with Kendrick Lamar and Meek Mill on October 23rd. (He also opens the Forbes Under 30 show at Festival Pier on October 6th, but that lineup isn’t as strong.) Tickets and information can be found on the XPN Concert Calendar. And don’t forget, the clock is ticking – listen to Fetty Wap below.

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