Evan Weiss of Into It. Over It. | photo by Cameron Witting | courtesy of the artist

Into It. Over It.‘s Standards is a contender for my Album of the Year, and I thank II.OI. mastermind Evan Weiss for making such a top-notch batch of tunes. I admire his songwriting ability. I am honored to live just a town over from where the Cherry Hill, NJ native grew up. But unlike the characters in the new video for II.OI. track “No EQ,” I have no desire to be Evan Weiss. Or go on a date Evan Weiss. Or even have a tea party with some stuffed animals and Evan Weiss. I just really like his music.

I say all this because those strange desires are all somewhat fulfilled in the video, all thanks to a mail order Evan Weiss costume kit. They get the plaid flannel, his dark-rimmed spectacles, some tattoo sleeves, and an over-sized cardboard cutout of his mug — everything you would need to match the press photo at the top of this page. Everyone seems to be into the Evan Weiss look. Well, that is until the song ends. Then they’re over it.

Watch the video below. It’s fun. And if you dig the tune, consider checking out II.OI. when they swing by Philly for Made In America on September 3rd. Details can be found at the XPN Concert Calendar.