Louie Louie | photo courtesy of the artist

Mod-wop quartet Louie Louie are gearing up to release their Friend of a Stranger LP next month, their debut effort with the Philly-based Born Losers label of Mike Cammarata (Residuels, Suburban Living) and Chris Radwanski (Night Panther, Suburban Living). “Do It In Your Mind” is the second track we’re hearing from the record and with it comes another punch of sugar-coated rawness.

A classic Phil Spector-era guitar riff sets a bubbly scene but is quickly contradicted by songwriter / guitarist Emily Robb’s staccato vocals. It’s that play between “cute” arrangements and accents and punk-influenced delivery that makes Louie Louie songs so catchy. They’re repurposing the aesthetic of a genre that was traditionally used for sappy (albeit great) love songs and, in this case, delivering powerful commentary “about breaking free and getting to know oneself more” (as Robb tells She Shreds mag).

Stream the single below and keep an eye on Born Losers for the February 10th release of Friend of a Stranger. Louie Louie play a record release show at PhilaMOCA that same night.