Son Little | photo by Marc Lemoine | courtesy of the artist

Son Little‘s new video for “Mad About You” is the first in a series of stripped down, more intimate versions of tracks found on his acclained album New Magic, which was released in September via Anti Records. Little has teamed up with brewing company Lagunitas for the new video series and he plans to play acoustic versions of all of New Magic to raise money for the Southern Poverty Law Center.

“Mad About You” is a heart-wrenching three and a half minutes of music to say the least. Son Little truly knows how to bring out every emotion in his listeners with just an acoustic guitar and his haunting vocals. Each installment of the video series will be released throughout Son Little’s nationwide tour for New Magic. Each stand alone acoustic track will be sold separately from the album itself and all of the proceeds from these tracks will go towards controversial civil rights organization The Southern Poverty Law Center.

Watch “Mad About You” below and download it here.