Watch Justmadnice’s new video for unreleased track “Hunny”
In the waning days of late summer, in a grass field and with an acoustic-electric guitar sits Justmadnice in the setting of their latest music video, “Hunny” directed by Keith Ehrlich AKA Reflektor. The instrumentation is bare; the song is composed of just a few notes plucked on the guitar’s lowest strings and Justmadnice’s incomparable vocals. They sit alone, in a fantastical dress, captured by a three-panel view in black and white. “I’ve been casting magic spells to conjure up my hunny,” sings Justmadnice, spellbinding their audience.
The stunning creative direction for “Hunny” is typical of Justmadnice’s style–take the video for “Lost” for example. It’s no easy feat to match visuals to Justmadnice singer / songwriter Alex Farr’s unbelievable voice and songwriting, but Ehrlich and crew are up to the challenge. Watch the full video below.
Justmadnice is opening for Tubey Frank, a frequent collaborator, and Eliza Edens at World Cafe Live on November 4th. If you can imagine, a Justmadnice live set is even better than their recordings. Get tickets and information at the XPN Concert Calendar.