In the fall of 1993, the rap music industry was in the midst of a creative and industrial growth spurt. Although hip-hop culture had long since reached all four corners of the globe, two cities — New York and Los Angeles — stood as the genre’s two primary centers of influence. A little under a year earlier, Dr. Dre’s watershed debut The Chronic was released to universal acclaim, signaling gangsta rap’s ascendance and the arrival of the west coast as a cultural and commercial rival to New York’s long reign of dominance in hip-hop. The west coast’s emergence not only provided a contrast to hardcore east coast groups like Wu-Tang Clan, Onyx, Black Moon, and Lords of The Underground, but it also opened up rap music’s cultural and philosophical possibilities. For the first time in rap’s history, it seemed as though Rakim’s famous dictum “It ain’t where ya’ from, it’s where ya’ at” would be taken seriously, and a set of new perspectives and styles would be allowed to flourish, regardless of the area code of the artists expressing them.
It was amongst this cultural landscape that East Oakland rap crew Souls of Mischief released their debut album, 93 til’ Infinity. As the core group of Oakland’s prodigiously talented Hieroglyphics crew, the quartet of Phesto D, A-Plus, Tajai, and Opio tempered their fierce lyrical virtuosity with catchy, relatable songs about life on the west coast. The album gave fans a look into the young group’s lifestyle of chilling, chasing girls, and joy of rhyming with your homeboys. Even though 93 til’ Infinity is packed with gems like the whiplashing wordplay of “Limitations” and the vivid hood parable “Live and Let Live,” the album’s crown jewel was its title track: “93 til Infinity.” The song was a hit when it came out, but its shelf life over the last 30 years has been remarkable. “93 til Infinity” still pops up on “Best of the 90s” lists and the song was even utilized as a bit of early 90s nostalgia in Randall Park and Ali Wong’s sweet 2019 rom-com Always Be My Maybe. Like many young acts signed to major labels at the time, Souls Of Mischief’s 1995 follow-up project No Man’s Land failed to match the success of 93 til Infinity and Souls — along with the entire Heiro crew — found themselves exiled from the major label system.